Under undistorted circumstances, helping someone brings its own rewards. That reward being feeling good about yourself. This inner bonus is part of the timeless, yet simple principle of “you get what you give”, which applies to an emotional level more than to a physical level; you won’t simply get material gain when you give it away, but you will feel good about doing good.
That is, if this natural system of inner compensation isn’t in some way hindered or obstructed though the use of external rewards. Constant payment for our good deeds can create the expectation that we should receive it any time we help someone out. This conditioning can thereafter even create frustration instead of feeling good when the external benefits are withheld, forgotten or never even thought about. This in return can stop us from performing acts of kindness altogether, which opens the door to a whole range of mischievous behavior in order to get the materialistic bounty we have grown accustomed to.
This is when we start living under unnatural conditions, with our inner nature forgotten and replaced by alien concepts, which, when under their influence, screen as normal. This is also when we stop believing in the good in us, because of all the bad we do in response to this invasion of foreign notions.
And the reason why many of us feel bad about themselves is exactly because we get what we give, even when we give it unconsciously or give it with the idea that what we do isn’t all that bad, because it’s part of the society we live in. Although we might consciously have forgotten, our inner nature recognizes all our deeds for what they truly are. It knows what we want or don’t want done to ourselves and it will reward or punish us for doing it to others … or to ourselves.
Luckily there’s a way back from all of this. And it’s not even that complicated: don’t let your benevolence depend on external profit, but rather on how it makes you feel. Refusing any rewards is the most basic way to get back in touch with your inner blue print, but in a still artificial system a more balanced approach may be best suited for most; we do actually have to work with the reality of the present situation.
Making money onto itself is not the evil here, but it only becomes that way when we forget to let our inner drives be leading. So, sell something good, help each other out outside of the monetary structure, refuse credit where you can and don’t let business decisions make you do things that make you break the universal laws of right and wrong; become a conscious participant in the ever present reality of inner economics.